New Products

Pound It Hip Hop Studio, a cornerstone of street and club dance in Central Alberta, was founded by Rico Martinez with a vision to bring authentic hip hop culture to Red Deer. The studio’s journey began in 2011, when Rico taught the first breaking classes in a small yoga studio at Coyote Fit in Eckville, Alberta, sparked by a local family’s request to train their son. The response was immediate and enthusiastic, with classes filling up quickly, signaling a demand for street dance in the region. By the fall of 2012, Pound It expanded to Red Deer, offering hip hop and breaking classes at Chairtease Dance Studio on Sunday mornings. This marked the studio’s first foothold in the city.
The explosive interest in Pound It’s classes led to rapid growth, and by the spring of 2013, the studio secured its first dedicated space in Red Deer’s Riverside Walk Building, affectionately dubbed “The Black and Yellow.” This milestone established Pound It as the first street and club dance studio in Red Deer, filling a gap in the local dance scene. Since then, Pound It has grown into a multidisciplinary hub, offering styles like hip hop, breaking, popping, locking, house, waacking, voguing, and Latin dance, while staying true to the roots of hip hop culture: peace, love, unity, and having fun.